chapter Image

Description

  • Many real estate and real estate related industry professionals have mentioned that business has been challenging lately, and we understand that completely.

    That’s exactly why we organized this session.

    AREAA ALOHA PRESENT

OʻAHU MARKET INTELLIGENCE & WEALTH BUILDING SERIES

Find Tomorrow’s Buyers Before Your Competition

Learn where the next wave of Oʻahu buyers will come from — and how to reach them first.

 

Sponsored by Guild Mortgage

Featured Speaker:  National Housing Strategist

Nora Guerra – Guild Mortgage

Former Freddie Mac housing strategist sharing buyer data agents can use immediately to prospect.

Discover Where Oʻahu’s Next Buyers Are Coming From

Guild Mortgage is flying in Nora Guerra, a nationally recognized housing strategist, to share valuable research and insights on emerging buyer trends across the country — and what they mean for Hawaiʻi.

Ms. Guerra will share industry intelligence showing that many households already earn enough to purchase Oʻahu’s median-priced home — but they don’t realize it yet.

This is not a loan product presentation.

Instead, this session will provide data and practical strategies to help agents identify, educate, and engage potential buyers within their sphere of influence.

You may discover that your next buyer is already in your phone contacts — you just haven’t recognized them yet.

Many local families are also exploring ways to help their children or relatives return home from the mainland or abroad — creating opportunities for the next generation to return home to Hawaiʻi.

Learn how to start conversations today with the buyers who may enter the market tomorrow.

Most agents wait for buyers to appear.
Top agents create buyers.

At this session you will learn:

• Who the 2026 Oʻahu buyer actually is
• Which income groups can already afford homes
• How parents and equity-rich homeowners are helping children buy
• The tax strategies renters and first-time buyers overlook
• How to use AI prospecting tools to identify potential buyers in your database

 

 

Featured Speaker: Charles Au

Tax Strategies Buyers Don’t Know

Charles Au brings over 30 years of public accounting experience advising closely held businesses and professionals throughout Hawaiʻi and the U.S. West Coast.

As Managing Partner of Business Tax Advisors Hawaiʻi, one of the state’s largest locally grown CPA firms, Charles and his team work extensively with real estate developers, construction companies, and professional service firms — industries that play a major role in Hawaiʻi’s economy.

Charles also plays a leadership role in Hawaiʻi’s financial and business community, having served as:

Board Member – Hawaiʻi Tax Institute
Past President – Hawaiʻi Estate Planning Council
Past President – The Pacific Club
Board Member – BIA Hawaiʻi
Board Member – Associated Builders & Contractors Hawaiʻi
Treasurer – Air Force Civilian Advisory Committee

With tax season approaching, this is a rare opportunity to hear directly from one of Hawaiʻi’s leading CPAs.

Charles will share valuable insights on the tax advantages and wealth-building benefits of real estate ownership — strategies that many renters and even homeowners may not fully understand.

These insights can help individuals and families make more informed financial decisions about owning property, building long-term wealth, and even supporting the next generation returning home to Hawaiʻi.

Agents who understand the tax and financial advantages of homeownership are better equipped to educate and guide their clients.

Many people don’t realize how powerful the tax advantages of real estate ownership can be — until they hear it from a CPA.

 

Featured Speaker: Jason Chung

Founder – Tochigami

“Your brokerage has a brand. But you also have a brand.

The agents who control their own audience and database will have the strongest businesses in the future.”

 

Jason Chung is the founder of Tochigami, a technology platform designed to help real estate professionals strengthen their personal brand and identify potential buyers and sellers earlier in their decision process.

While large brokerages increasingly rely on centralized technology platforms, many successful agents still want to differentiate themselves with their own websites, databases, and marketing strategies.

Tochigami is designed to complement brokerage tools by giving agents additional insights, prospecting capabilities, and a platform to strengthen their individual brand.

In this session, Jason will demonstrate how AI-powered prospecting tools can help agents:

• identify potential buyers and sellers earlier
• strengthen relationships within their own networks
• create a stronger personal online presence

Jason is also inviting feedback from Hawaiʻi agents to help refine the platform so it better supports both independent agents and agents within larger brokerages.


MASTER YOUR MARKET. GROW YOUR BUSINESS. BUILD GENERATIONAL WEALTH.

Mar 12 | 11:30 AM - 1:30 PM
Central Union Church
Honolulu, HI 96826
Price
Member Price: $10.00
Non-Member Price: $18.00
* To receive member price please log into your AREAA account

Description

  • Many real estate and real estate related industry professionals have mentioned that business has been challenging lately, and we understand that completely.

    That’s exactly why we organized this session.

    AREAA ALOHA PRESENT

OʻAHU MARKET INTELLIGENCE & WEALTH BUILDING SERIES

Find Tomorrow’s Buyers Before Your Competition

Learn where the next wave of Oʻahu buyers will come from — and how to reach them first.

 

Sponsored by Guild Mortgage

Featured Speaker:  National Housing Strategist

Nora Guerra – Guild Mortgage

Former Freddie Mac housing strategist sharing buyer data agents can use immediately to prospect.

Discover Where Oʻahu’s Next Buyers Are Coming From

Guild Mortgage is flying in Nora Guerra, a nationally recognized housing strategist, to share valuable research and insights on emerging buyer trends across the country — and what they mean for Hawaiʻi.

Ms. Guerra will share industry intelligence showing that many households already earn enough to purchase Oʻahu’s median-priced home — but they don’t realize it yet.

This is not a loan product presentation.

Instead, this session will provide data and practical strategies to help agents identify, educate, and engage potential buyers within their sphere of influence.

You may discover that your next buyer is already in your phone contacts — you just haven’t recognized them yet.

Many local families are also exploring ways to help their children or relatives return home from the mainland or abroad — creating opportunities for the next generation to return home to Hawaiʻi.

Learn how to start conversations today with the buyers who may enter the market tomorrow.

Most agents wait for buyers to appear.
Top agents create buyers.

At this session you will learn:

• Who the 2026 Oʻahu buyer actually is
• Which income groups can already afford homes
• How parents and equity-rich homeowners are helping children buy
• The tax strategies renters and first-time buyers overlook
• How to use AI prospecting tools to identify potential buyers in your database

 

 

Featured Speaker: Charles Au

Tax Strategies Buyers Don’t Know

Charles Au brings over 30 years of public accounting experience advising closely held businesses and professionals throughout Hawaiʻi and the U.S. West Coast.

As Managing Partner of Business Tax Advisors Hawaiʻi, one of the state’s largest locally grown CPA firms, Charles and his team work extensively with real estate developers, construction companies, and professional service firms — industries that play a major role in Hawaiʻi’s economy.

Charles also plays a leadership role in Hawaiʻi’s financial and business community, having served as:

Board Member – Hawaiʻi Tax Institute
Past President – Hawaiʻi Estate Planning Council
Past President – The Pacific Club
Board Member – BIA Hawaiʻi
Board Member – Associated Builders & Contractors Hawaiʻi
Treasurer – Air Force Civilian Advisory Committee

With tax season approaching, this is a rare opportunity to hear directly from one of Hawaiʻi’s leading CPAs.

Charles will share valuable insights on the tax advantages and wealth-building benefits of real estate ownership — strategies that many renters and even homeowners may not fully understand.

These insights can help individuals and families make more informed financial decisions about owning property, building long-term wealth, and even supporting the next generation returning home to Hawaiʻi.

Agents who understand the tax and financial advantages of homeownership are better equipped to educate and guide their clients.

Many people don’t realize how powerful the tax advantages of real estate ownership can be — until they hear it from a CPA.

 

Featured Speaker: Jason Chung

Founder – Tochigami

“Your brokerage has a brand. But you also have a brand.

The agents who control their own audience and database will have the strongest businesses in the future.”

 

Jason Chung is the founder of Tochigami, a technology platform designed to help real estate professionals strengthen their personal brand and identify potential buyers and sellers earlier in their decision process.

While large brokerages increasingly rely on centralized technology platforms, many successful agents still want to differentiate themselves with their own websites, databases, and marketing strategies.

Tochigami is designed to complement brokerage tools by giving agents additional insights, prospecting capabilities, and a platform to strengthen their individual brand.

In this session, Jason will demonstrate how AI-powered prospecting tools can help agents:

• identify potential buyers and sellers earlier
• strengthen relationships within their own networks
• create a stronger personal online presence

Jason is also inviting feedback from Hawaiʻi agents to help refine the platform so it better supports both independent agents and agents within larger brokerages.